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Beauty in The Picture of Dorian Gray Essay - 1224 Words

In Oscar Wildes novel, The Picture of Dorian Gray, beauty is depicted as the driving force in the lives of the three main characters, Dorian, Basil and Lord Henry. Dorian, the main character, believes in seizing the day. Dorian is described as an addict, having mad hungers that grew more ravenous as he fed them. Basil, the artist, admires all that is beautiful in life. Lord Henry, accredited ones physical appearance to the ability of achieving accomplishments in life. Lord Henrys moral position in Dorian Gray is akin to that of the devil; he is the initial serpent in the Garden, and continues to coax Dorian to evil throughout the novel. Beauty ordains the fate of Dorian, Basil, and Lord Henry. The novel embodies the relationship of†¦show more content†¦Dorians features retain their youth and purity, while his deepening moral corruption caused by his narcissistic worship of the beautiful is made visible only in the portrait. Dorian sets his conscience aside and lives his life according to a single goal of acheiving pleasure. His painted image, however, asserts itself at his conscience and hounds him with the knowledge of his crimes. He aspired to have had a good life rather than one filled with artificial meaning. The image of Dorian reflects his conscience and his true self, and serves as a mirror of his soul. The moral beauty of Dorian lies within the portrait of himself. The portrait imitated his life. He finally realized that beauty cannot help him escape his evil actions. He deeply lamented his wish that the portrait bore the burden of his age and sin. He Buckner 3 finally realized there is no way to undo the effects of age or of sin on a soul. Dorian tries to destroy the picture, so he will no longer be reminded of the evil that beauty has caused him. But, as he destroys the picture, he kills himself, and the picture is cleansed and beautiful again. Dorian gives nothing less than his soul for the mistakes that he made. The price that one must pay for their discrestions is exceedingly high. Basils life is also driven by beauty. He is infatuated with Dorians beauty in the beginning. He appreciated Dorians beauty but did not wish to possess it for himself. BasilShow MoreRelatedBeauty in The Picture of Dorian Gray 809 Words   |  4 Pagesnovel, The Picture of Dorian Gray, beauty is depicted as the driving force in the lives of the three main characters, Dorian, Basil and Lord Henry. Dorian, the main character, believes in seizing the day. Basil, the artist, admires all that is beautiful in life. Lord Henry, accredited ones physical appearance to the ability of achieving accomplishments in life. Beauty ordains the fate of Dorian, Basil, and Lord Henry. The novel embodies the relationship of beauty and morality. Beauty is not basedRead MoreThe Picture Of Dorian Gray Literary Analysis1029 Words   |  5 PagesThe Picture of Dorian Gray: What’s the meaning? The famous and well-renowned saying â€Å"do not judge a book by its cover† is something we have all heard ever since we were little children. In the novel, The Picture of Dorian Gray, this advice is crucial. This idiom expresses that someone should not judge something based on its appearance. A book, or in the case of this novel, a person, might actually be very different from the image portrayed on its cover or their outside appearance. This could notRead MoreKiller Instincts in Oscar Wildes Novel, The Picture of Dorian Gray778 Words   |  3 Pagesothers,† (Wilde 46). Dorian Gray deceives himself by not knowing he is in love, and ends by showing everyone his most horrible traits. In his novel, The Picture of Dorian Gray, Oscar Wilde talks about Dorian Gray, an innocent, beautiful young man who does not understand the power of his own beauty. Basil Hallward, an artist, discovers Dorian and paints a magnificent portrait of him. When one of Basil’s friends Lord Henry advises Dorian of his divine beauty and youth, Dorian wishes for the portraitRead MoreThe Picture Of Dorian Gray Essay1460 Words   |  6 PagesAs seems to be the theme of Oscar Wilde’s book, The picture of Dorian Gray, art an beauty are both the same, yet they are different. But how can this be? Well, beauty and art are intertwined the moment art is used to capture a sliver of pure beauty, in order to make that moment last forever. According to Lord Henry, â€Å" Yes, Mr. Gray, the gods have been good to you. But what the goods give can easily be taken away. You only have a few years in which to live really, perfectly, and fully† (Wilde Pg.Read MoreAnalysis Of The Picture Of Dorian Gray1301 Words   |  6 PagesIrony in The Picture of Dorian Gray More often than not, it is hard to face the consciousness of the inevitable. Everyone feels the distress of realizing that time is fleeting and they will soon grow old and wrinkly, no longer their youthful self. The Picture of Dorian Gray, by Oscar Wilde, illustrates this human condition specifically through the main character Dorian Gray. Mr. Gray captures the artistic imagination of artist Basil Howard, who constantly paints portraits of Dorian. Basil usuallyRead More Inner and outer beauty in Dorian Gray Essay1495 Words   |  6 Pages The term ‘beauty’ may have very relative significance. Something can be beautiful for us, but ugly for other people. The external beauty of a person is often the first thing that we pay attention to. This is the result of the association of beauty with good and ugliness with evil. Through the outer appearance we make a general opinion about a given person. Such a way of thinking may be very misleading. In order to get to know the perso n we need to look to the inside – into the soul. This is theRead MoreInner and Outer Beauty in Dorian Gray1512 Words   |  7 PagesThe term ‘beauty may have very relative significance. Something can be beautiful for us, but ugly for other people. The external beauty of a person is often the first thing that we pay attention to. This is the result of the association of beauty with good and ugliness with evil. Through the outer appearance we make a general opinion about a given person. Such a way of thinking may be very misleading. In order to get to know the person we need to look to the inside Ââ€" into the soul. This is the placeRead MoreThe Picture Of Dorian Gray971 Words   |  4 Pagesnineteenth century novel, the Picture of Dorian Gray demonstrates the importance of the aesthetic movement in Victorian England. This suggests youth and physical attractiveness is emphasized and are valuable additions to society. Therefore, what matters to Dorian, is not the internal goodness an individual possesses but the appearance they present. Consequently, Dorian is able to forget the violent acts he commits as long as he appears beautiful on the outside. Since external beauty is valued, Wilde arguesRead MoreThe Picture Of Dorian Gray Analysis1623 Words   |  7 Pages Oscar Wilde’s novel The Picture of Dorian Gray shows us the triumph of a corrupting influence over a virtuous one. In the novel, Lord Henry’s influence over Dorian overpowers Basil’s and leads to Dorian’s eventual demise. In analyzing Oscar Wilde’s The Picture of Dorian Gray, the theme of good versus evil reflects off of Lord Henry’s and Basil’s interactions with Dorian and Dorian’s internal struggles, thus exemplifying that a person with weak virtues will falter in the face of hedonistic temptationRead MoreProposal for A Narcissistic study of The Picture of Dorian Grey919 Words   |  4 Pagesï » ¿ A Narcissistic study of The Picture of Dorian Grey General Overview Oscar Wilde’s The picture of Dorian Grey’s novel is about a young man named Dorian Gray, the subject of a painting by artist Basil Hallward. Basil is impressed by Dorians beauty and believes his beauty should not be wasted and it is responsible for a new mode in his art. Dorian meets Lord Henry Wotton, a friend of Basils, and becomes enslaved by Lord Henrys world view. He shows him a new hedonism, and suggests the only things

Oxford dictionary meaning of the word “research” Free Essays

The proposed article fall within the area of subject of research, as the context and purpose of article is to bring about a rationale thinking in application areas of auditing vs.accounting.Understanding definition of term â€Å"research†. We will write a custom essay sample on Oxford dictionary meaning of the word â€Å"research† or any similar topic only for you Order Now â€Å"Identification of key area, to effort on, find facts, draw/derive/produce positive or negative results and apply whichever is applicable, and complete findings.† This article is written without any prejudicial interest and true replica of events that occur in business accounting, viewed at a macroscopic level.   Practicing of accounting demands an ethical code of conduct, as auditors are the intermediary officials for companies as well stakeholders, who safeguard ipso facto corporate sector. Type of Research First reading ensured enough time to read each page, to perceive the subject and contents to form a basis for finding and comprehend the facts. Second reading is attempted to learn and recognize, what made the article to give such a serious effect, and grounds of falsification. Final critique reading and view   on art, style, etiquette and magnitude of the article and draw inferences, as a whole. Research Questions: Does the article represent a view of research to lay facts, scholarly view to consider and instigate appropriate measures of corrections in ethnic field of auditing or an elite journalistic article ? Is the usage of Jargon is in compliance and accurate with the subject of article? What is the satisfaction of Author(s) who have ventured efforts in perceiving the facts? The author(s) have endeavored on article in prediction or to pre-empt the startling scams or scandals in corporate sector? Where does the error take rest? With Auditors/Company officials/Rating How to cite Oxford dictionary meaning of the word â€Å"research†, Papers

Horlicks free essay sample

Born: 1873, in the US History: Two Chicago, US-based brothers, James and William Horlick, first patented the malt-based milk drink as baby food. the US While the exact date of its India launch is not known, some of its commercials date back to the early 1900s. Currently owned by GSK Consumer Healthcare Ltd in India Status: Horlicks holds 58% of the Rs1,900 crore health food drinks market, and is currently a Rs1,000 crore brand in India Brand story: From a drink that was supposed to promote a good night’s sleep to one that can help children grow taller, stronger and sharper, Horlicks has come a long way.Simultaneously, its brand image, too, has changed—from a fuddyduddy, boring health drink recommended by doctors to something that is nourishing, and enjoyable. In 1992, as its market share grew, the brand extended itself to a new product—Horlicks Biscuits. In 1994, it started singing the â€Å"micronutrient† story, fol lowed by its â€Å"smart nutrientsâ €  campaign in 1998. The brand underwent a massive transforma tion in 2003, when almost everything about it changed—from the taste and flavour to the packaging. It also changed its positioning: it was nourishing, yes, but also tasty.Another turning point came in 2005, when the brand released a clinical study which claimed that children who consumed Horlicks were â€Å"taller, stronger, and sharper† than those who did not. For the first time, the brand tried to communicate with children, not just their mothers. Beginning a major advertising and marketing campaign along that theme, new variants such as Horlicks Lite were launched, followed by the revamp of Junior Horlicks in 2006. The latest variant is Women’s Horlicks, launched this year.We are constantly striving to ensure that the brand is relevant to consumers,† says Shubhajit Sen, vice-president, marketing, GSK Consumer Healthcare Ltd. Product innovation, he maintains, is likely to remain a priority Source- http://drypen. in/case-studies/brand-horlicks-case-study-and-strategies. html Market- Horlicks Quite often, a jar of Horlicks occupies a visible position in Indian kitchens. Successive generations of Indians over the past half-century have consumed it – stirred in a glass of hot milk or water – and become totally confirmed believers in Horlicks’s virtues of good health and nutrition.This is only to be expected for a brand that consumers have been using since the 1930s. Today, Horlicks is one of the best known brands in the health food category. It owes its success to a strong brand heritage, commitment to quality, focused communication, a strong distribution network and a deep understanding of consumer needs. Health food drinks provide nourishment for the family, particularly growing children and serve as energy providers for adults. The market for malted milk powders in India is huge as the product is widely used as a nutrition and energy supplement by children and adults.The size of the market is estimated at Rs. 10,170 million. Horlicks occupies the leading position with over 50% shares of the market (Source: ACNielsen ORG-MARG 2002). Despite Operation Flood, the durability of the Horlicks brand has remained and has, in fact, been strengthened over the years. This is because the brand has been able to reinvent itself – and the market – and create positioning strategies that are in sync with consumer needs. It has created new segments in the market place by introducing sub- brands aimed at specific consumers.Mothers Horlicks is targeted specifically at pregnant and lactating mothers, while Junior Horlicks has been especially formulated for little children. This strategy has expanded the market and brought new groups into the Horlicks fold. Most brands in the category, today, offer a variety of flavors to cater to the changing tastes of consumers. Product innovations, too, are the norm as the brand that offers the most value to consumers is likely to win. Horlicks’ enviable brand reputation and continuous product improvement has helped it stay ahead of its competitors. AchievementsHorlicks has a significant presence in over fifteen countries. Today Horlicks is the best known brand in the health foods category in India. The brand enjoys the trust of generations of Indian mothers and this relationship has been nurtured by the brand by fortifying the product from time to time. In 1998, Horlicks was fortified with Smart Nutrients – a unique combination of vitamins and minerals – intended to imbibe growing children with mental agility and physical fitness. Junior Horlicks was relaunched with extra nutrients to build the immunity of little children.Today, Junior Horlicks contributes 11% to Horlicks’ total sales turnover and has been one of the fastest growing product extensions to the Horlicks brand. But it isnt just product development that Horlicks has concentrated upon. It has also created new attractive packaging options including jars, refill packs and sachets. Horlicks was the first brand in India to introduce a refill pack option and also the first to shrink-wrap bottles. In a way, there’s a Horlicks pack for every occasion and mood. History Some malted barley, pinches of wheat flour with a dash of evaporated milk.Thats Horlicks recipe for success. James Horlicks, after whom the brand is named, was a chemist who worked for a company which produced dried infant food. He became ambitious after inventing some recipes of his own. So along with his brother William, they found J and W Horlicks of Chicago. In the 1870s, babies often fell sick as fresh milk soured quickly without refrigeration. It was this recipe, invented by James and William that Saved the day. From then on, their business grew rapidly. It was in 1906 that James returned to Britain and opened the Horlicks Malted Milk Company.Later, their sons sold the brand to SmithKline Beecham, now known as Glaxo SmithKline, (GSK) for ? 20 million. Up until the 1960s Horlicks was positioned as an adult restorative drink that gave extra energy, especially during convalescence. The 1970s saw its position shift to ‘The Great Nourisher’. It was in this phase that the brand saliency shot up. Suchitra, the protagonist, epitomised the modern housewife of those days. She was the gatekeeper of her familys health. The medical credentials were reinforced through the depiction of a doctor as the rational voice.The next decade saw Horlicks face an immense external challenge. Thanks to Operation Flood, there was availability of milk and the raison detre for buying the brand became weaker. Horlicks fought back. In 1984, Horlicks aimed at growth by growing the consumer base. By 1994, it had created ‘Ideal Horlicks’ – and improved product formulation that also brought back the taste people reminisced about. In 2002, Horlicks was relaunched on the immunity platform. Product Put a couple of tablespoons full into a mug. Add warm water or milk and you’re ready to enjoy a drink that’s tasty and nourishing.Add ice cubes, cold milk or water to reconstituted Horlicks and it turns into a delicious, thirst quenching drink on a hot afternoon. That is why Horlicks is considered to be ‘the great nourisher’ for the entire family. The medical credentials and heritage of the brand have reinforced the image of the brand for years. Junior Horlicks, a specialist brand for little children. Mother’s Horlicks, a special nourisher for pregnant and breast feeding mothers, and Horlicks Biscuits are the other forms in which the brand is available.A selection of flavours – including chocolate, vanilla and honey – allow consumers to enjoy the nourishing goodness of Horlicks in a variety of delicious ways Recent Developments The new century has seen the Horlicks brand successfully battle the quirks of a fickle market. In fact, during 2001/02, Horlicks overcame grave challenges. The process invigorated and reinforced all the traditional virtues of the Horlicks brand and in the process created the basis on which Horlicks confidently looks to its future. The initial years of the new millennium were turbulent for Horlicks. While the brand stayed ahead of its rivals and retained market leadership, it showed a decline in absolute sales growth. Analysis revealed that the brand was suffering on three counts: usage by medium and heavy users had declined; the brand was not being perceived as ‘modern and contemporary’ and there was a loss in brand relevance among children. A complete brand re-launch was initiated in July 2003, and this involved improving the product, introducing new flavours, new packaging and a new communication campaign. For the first time in the brand’s history, it was decided to target children directly.Consumer research revealed that children perceived the brand to be old fashioned – something that their grandparents drank. This increased their resistance to the brand. Moreover, mothers too, were reluctant to force their children since they wanted to be seen as friends rather than as figures of authority. So, ‘better taste’ was the only way to make Horlicks the preferred choice among children. The focus was on ‘pleasurable nourishment’ and this paved the way for the introduction of New variants – including vanilla and honey. The regular variant, too, was improved to offer the best possible taste.And finally, packaging was made smarter, more vibrant and attractive. The new, improved Horlicks was advertised through the ‘Pran chonchol’ campaign, which established the Horlicks experience as integral to the lives of spirited live-wire children. The brand’s personality changed dramatically – the serious, do-good, earnest personality was replaced by a spirited, engaging, fun- loving character. What remains unchanged, though, is the commitment of the company to inventing new reasons and ways for consumers to enjoy the nourishing goodness of Horlicks. Promotion Horlicks released its first Indian press ad campaign way back in the 1930s, positioning itself as the family nourisher. Over the years, Horlicks’ communication has always connected with its consumers. In the 1970s, Horlicks was among the first brands that gave expression to the urban housewife’s concerns by creating the character of Suchitra, a modern housewife concerned with her family’s health. During the 1980s, Horlicks created one of the most popular TV campaigns with its ‘Why do I drink Horlicks? ’, commercial.It was one of the early instances of slice-of-life advertising that showcased the wide acceptance of the brand among people from different walks of life. The brand has been endorsed by celebrities, including leading lights of the Indian film industry such as Amitabh Bachchan who featured in a series of radio ads in the 1960s and 1970s; and Moon Moon Sen and her daughters Riya and Raima in the 1980s. Former world chess champion Vishwanathan Anand has also endorsed the brand. and 1970s; and Moon Moon Sen and her daughters Riya and Raima in the 1980s.Former world chess champion Vishwanathan Anand has also endorsed the brand. Apart from brand building campaigns, the brand is also well-supported by consumer promotions. Below-the-line activities, merchandi-sing, sampling programmes in schools, shopping malls and at sponsored events have helped Horlicks achieve top-of- mind recall scores of more than 70 and 45 respectively in the key markets of Calcutta and Chennai (Source: IMRB ATP, Q3 2003). Horlicks ranks amongst the most cherished and valued brands in India today (Source: Brand Equity 2003). Brand ValuesHorlicks has always been a brand that stands for good health and nourishment through a wholesome, natural product. A commitment towards product quality and reinforcement of essential nutrients has won over the trust of generations of mothers. The brand gives them the reassurance that they seek in caring for their family. Family bonding is at the heart of Horlicks’ brand values. This, in turn reinforces Horlicks’ image as a caring and trusted brand. Horlicks has always been a brand that stands for good health and nourishment through a wholesome ,Things you didnt know about horlicks †¢ Horlicks was first invented to substitute milk as baby food. †¢ In India, 2 billion cups of Horlicks are drunk every year. †¢ In some global markets, Horlicks is positioned as a sleep enhancing night time drink. †¢ Where there is a problem taking solid food, Horlicks can provide the nutrition that would otherwise be missing from the diet. †¢ People on special diet, including liquid diet or any diet devised for gastric disorders, can benefit from the nutritional convenience of Horlicks

British Economic Problems Essays - Recessions, Convertibles

British Economic Problems British Economic Problems From my research, Britain appears to be in a harsh time economically but it seems like they are headed for a rise in the near future. Although earnings growth is down and there is a prediction for recession in Britain, the inflation rate is low and the Nissan Motor Company has just unveiled a major project to be carried out in London, which will bring in large sums of money definitely boosting the economy. There is still much uncertainty about Britain's economy in the future, with evidence to support either a recession or a booming economy ahead. In July of 2000, there was a fall in the rate of earnings growth for the third month in a row from 5.1 percent to 4.6 percent lowering the expected interest rates. Earnings growth rates are now approximately 4.5 percent indicating low inflation. In May, the earnings growth rate dropped from 4.6 percent to an unbelievable 4 percent, the lowest recorded rate since September of 1997. A recession has been predicted for the British in the near future by a very unusual method. This method is neither scientifically proven nor accurate by any means but over the years it has proven to be successful in results. The technique is called the R-count. Using a computer database, it counts how many times the word recession is used in the major newspapers in the country being studied. As the number of stories in the newspapers using the word recession began to accumulate, Britain entered a recession (1990). Again it happened in 1998 when production fell and the Gross Domestic Product went down. This was not only working in Britain, it was used in the United States (U.S.) also and accurately predicted the beginning of the recession in 1981 and 1990. It did have one false alarm in the U.S in the early 1990's but regardless, that is still a very good track record. Was this just coincidence or are we onto something here? The word recession in the media today seems to be an economi c indicator. What is alarming for the British is that it has been on the rise for the past 20 years, while preceding years have signaled a recession. Let us hope that this was merely a coincidence otherwise, Britain is in for a rough time. On the other hand, there is some hope for the British economic future. The Nissan Motor Company has announced their new investment in the largest automotive assembly line in Britain. On Thursday, January 26, 2001 the Nissan president, Carlos Ghosn announced that his company would produce its new Micra model at its Sunderland car plant in England. ?I am very glad today to announce that Nissan has decided to invest 235 million pounds to assemble the new Micra in our manufacturing plant in Sunderland,? said Mr. Ghosn standing next to Prime Minister Tony Blair in London. Nissan expects to begin production on the new model in December of next year with an increase in production of approximately 44%. Now, the work force at the Sunderland plant will have to increase from 4,500 to 5,000 rather than the loss of 1,250 if the project had gone elsewhere. This project will take from 5-10 expected years to complete, which will be very good for the economy, bringing in money itself while also keepi ng the money in the country by increasing the number of employees. Another plus for the British economy is Nissan's decision to buy 65% of the means of production from British suppliers rather than the intended 20%?25%. With this new big business booming and the small businesses supplying it, it is obvious that these are the key ingredients in a truly healthy economic society. I understand that Britain has had its ups and downs economically, just like every other country in the world. It is hard to try and predict what will happen in the future but with the given information, one would tend to believe that Britain is on the uprising. The strongest argument for this idea is Nissan's intrusion into the mix of things. This decision by Nissan to produce a new car in one of England's existing plants is very good news for

Marketing Mix and Price

Marketing Mix and Price Introduction Over the recent past, marketing has evolved from the traditionally perceived business support function to a significant functional area of an organization. This is a result of several factors such as increased competition, consumer needs volatility, and the ever changing consumer environment. This has in effect compelled companies to adopt product mix and other marketing tools that promote products among the consumers. This paper discusses marketing mix and price as tools for enhancing product adoption among the consumers.Advertising We will write a custom essay sample on Marketing Mix and Price as Tools for Enhancing Product Adoption Among the Consumers specifically for you for only $16.05 $11/page Learn More Marketing mix Marketing mix is a marketing tool that is used to determine the brand offering. There are four main components of marketing mix. These are Product, Place, Price, and Place (Cant 69). One important component of the marketing m ix is product. It is the main item that defines the relationship between the customer and the producer. There are two common attributes that define a product. These are product mix and product line. The producer must always be aware of these attributes in order to ensure that the product enjoys consumption of the users and also promotes the brand presence in the market. Product mix Product mix is the aspect of offering more than one product. It is also referred to as product portfolio. Several companies have embraced product mix and this has helped them increase sales while gaining on economies of scale. A company is able to have several products and with the aid of its flagship product, the other products generate consumption from the consumers of the other products from the same company. An example of a company that has product mix is Procter Gamble (PG). It produces Duracell batteries, Baby diapers, Bathing soaps, and Washing detergent. Product line This refers to a group of rel ated products which are manufactured by one company. A company that has a product line usually manufactures different related products so as to promote its sales. Consumers are more likely to consume related products from a company that produces brands which are more familiar to them (Lamb, Joseph and Carl 109). This therefore, can be used to increase the sales for a company since people will tend to consume products from one company. An example of product line is the production of Ariel, a powder soap from Procter Gamble, and Safeguard, a bathing soap from the same company. This is used to market the other product that the company produces since the loyal buyers of Ariel will also buy safeguard. This is a good example of a company taking advantage of its brand name to increase its sales in the market through adding a product in its product line.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Lear n More Price Price is referred as the consideration that the customers pay in order to acquire and use goods or services of a company. Price is usually a determinant of the product affordability. This is because demand is defined as the willingness and ability to buy a product (Cant 112). A consumer may be willing to buy a certain product but he/she may not be able to buy that particular product. Therefore, price plays an important role in determining product adoptability among the consumers. In effect, manufacturers need practice pricing policies which are non-exploitative on the consumers without which the demand will go down. Conclusion The concept of product and price as components of marketing mix need to be given a serious consideration by organizations. This will go a long way in ensuring that the companys product enjoys consumption by the target consumers and continue to boost the sales of the company. Cant, M C. Marketing Management. Cape Town, South Africa: Juta, 2006. Print. Lamb, Charles W, Joseph F. Hair, and Carl D. McDaniel. Essentials of Marketing. Mason, Ohio: South-Western Cengage Learning, 2012. Print.

Role of information system in customer relationship management Coursework

Role of information system in customer relationship management - Coursework Example How to ensure strong customer service and satisfaction Customer satisfaction and service are vital components in the survival and progress of any business. it is for this reason that organizations invests heavily in ensuring that customer service reaches a level that will satisfy and woe the customer towards coming for more. Businesses need to maintain customers in a manner that will make them appreciate the brand, products or services being offered by the businesses. This paper looks at ways in which a strong customer service and satisfaction can be maintained in a business. First, know the needs of every customer in the market so as to avoid forced creation of demand where it is none existent. Secondly, it is important to perform tests with a view of building an understanding of the desires of consumers within the market segment. This helps build up innovative ideas useful in identification and solving possible problems that may arise due to customer expectation about the product o r service the business offers. Thirdly, being true to your customers can help the business a greatly. All deliveries of goods to customers should always be done at the right time. Where delivery may not be possible on the agreed schedule, proper communication with the customer is vital. Fourthly, plan well and perform periodic training of the team you work with in order to uphold business reputation and trust. It is also important to train a team that will enhance flexibility and effective communication skills. Fifthly, always appreciate your customers. It is worth sending thank you messages to your loyal customers. This strategy will likely yield positive results that help in positive growth of the business. Moreover, always create loyalty programs among your customers. This can be done through unique gift offers or special promotions targeting long time customers in the business. Always approach issues related to your customers in a mature manner as though you are dealing with a l ong time friend. This can be done by being sincere to them on issues that may arise in the day to day running of the business. It is important to promise what you can achieve other than giving unrealistic expectations. This is because empty promises tend to anger and frustrate customers making them shun any future transaction with the business. It is for this reason that a successful business need to set correct expectations since it helps in retention of customers. Develop a customer philosophy that will direct the way employees interact with clients. The philosophy developed should be able promote respect and constant appreciation of customers. This is a key component in customer satisfaction and retention. Lastly, develop a quick response time whenever there is a blame game in business transactions. Effective communication and admittance of a mistake can really yield marvelous results in the long term. This should be followed with a communication on what you plan to avert similar mistakes in future. Customer Service System Customer service refers to various business practices aimed at providing services to clients during and after a business transaction. These services are aimed at building customer satisfaction and retention. Customer service system refers to blending of procedures, people and technology with a view of serving customer needs in a way that will promote profitability and achievement of business objectives. It is important to note that implementation of an effective client service system may be quite difficult when all the stake holders does not understand its importance. In addition, all the stake holders should be willing to buy into using the system otherwise its contribution to the business may be futile. There are numerous reasons why organizations need